this is Flaira.
the home of community-led growth.
”togetherness.”
All people want to belong. To form lasting relationships, have meaningful interactions. To be one part of a bigger, more valuable whole.
Community is one of the most powerful tools at the hands of any marketer.
Because, when brands start to connect with their customers in a space that they feel is their own, the opportunities are limitless.
this is what drives Flaira forward.
-tanya | founder at Flaira | fmr. head of marketing at Product Marketing Alliance
Community-led marketing sees communication flow from brand-to-member, member-to-brand, but most importantly
member-to-member.
I led the marketing team for the Product Marketing Alliance,
building out the #1 global PMM community:
* 20k engaged community members
* the most popular product marketing Slack group
* best-selling PMM certification courses
* industry-defining reports
* the leading product marketing blog
* the most popular product marketing events
* revenue-driving membership packages
* a truly dedicated ‘tribe‘ of customer advocates